About the campaign

Around 90% of UK chickens are reared for meat in standard intensive systems. This chicken is usually the cheapest on the supermarket shelf and the meat found in most sandwiches and restaurant meals.

These chickens are farmed in barren and crowded sheds with no outdoor access, no natural daylight and little room to move freely. These birds have been selectively bred to reach slaughter weight in around six weeks, these unnaturally fast growth rates result in millions of chickens suffering from painful leg disorders, breathing disabilities, ammonia burns and dying of lung or heart failure.

Through the Chicken Out! campaign, Hugh Fearnley-Whittingstall and Compassion in World Farming are reaching out to consumers, politicians, producers and retailers to put an end to the intensive ‘factory’ farming of chickens.

Chicken Out! is changing the way we shop

More and more consumers are voting with their basket and choosing chicken meat from higher welfare systems. When you’re shopping for chicken, always look for chicken labelled free-range, organic, RSPCA Freedom Food or higher welfare indoor.

What to look for when buying chicken.

Chicken Out! wants clear and honest labelling

Labelling can be very misleading and phrases such as ‘farm fresh’ and ‘farm assured’ do not always represent higher welfare systems. Unless the label states free-range, organic or RSPCA Freedom Food, the chicken you’re buying has probably been reared in intensive conditions. We want clear information on the packaging of the chicken meat so you can make the best, informed choice.

Understand the labels.

Chicken Out! is reaching the government

We want the government to take the welfare of chickens seriously by introducing legislation that meets the behavioural needs of the millions of chickens. Over 270 MPs recently signed a Parliamentary motion calling for improved welfare standards and clear labelling of chicken meat.

Find out more.

Your choice could improve the lives of millions of chickens.

or higher welfare indoor[MSOffice1]

[MSOffice1]Link to little chicken guide which gives ‘safe’ higher welfare brands


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